Types of MARKETING :
Online Marketing is also known as Internet Marketing. It refers to marketing & advertisement of product services via electronic commerce. In addition improvement to sales leads through websites or emails.
Internet Marketing is the warder concept of Marketing. Which is getting into wed by the maximum number of entrepreneur for their. Product or services promotions. Radio, television, newspaper, & magazines are the normal methods of advertising.
Internet Marketing are often categorised into three marketing segments and that they are as follows:
Social Media Marketing
WEB Marketing: It Contains E-commerce websites, Affiliate marketing websites, promotional or informative websites, Online advertising on search engines, and organic search engine results through search engine optimisation. (SEO)
Email Marketing: It involves both advertising & promotional marketing through email messages to active & prospective consumers. By internet Jio Wi-Fi router .
Social Media Marketing: It involves both advertising & marketing which included viral marketing which efforts via social networking sites like Facebook, Twitter, You tube & Snap tube.
Search Engine Optimisation: It includes the optimisation of loading pages within your website to increase the number of visitors.
Online Marketing or Internet Marketing is basically a set of tools methodologies used for promoting services & products via internet. Online Marketing elements than traditional business marketing thanks to the additional mediums & marketing mechanism available on the web .
* Advantages of using online Marketing as a source of promotion such as:
*It’s economic in nature, it reduces expenses.
*It creates growth in potential.
*It create smooth and convenient communications.
*Better control over advertising.
*improved and better consumer’s feedback and services.
*Creates competitive advantages.
*Advertising tools include pay-per-click advertising, email marketing and native search integration like google maps.
*Consumer are often demographically targeted far more effectively in a web instead of an offline process.
Leverage consumer data and customer relationship management are programed by effective online marketing. Online marketing connects firm with qualified potential consumers and takes business development to higher level.
LIMITATIONS OF ONLINE MARKETING:
The nature of online marketing is not tangible, which means that consumers are unable to try out, or try on items they might wish to purchase. Online marketing has out old traditional advertising in recent years and becoming a high growth industry.
WHAT IS PPL?
In a pay per lead (PPL) agreement, the advertiser pays for the lead generated at their destination site. No payments paid to visitors who don’t sign up. A lead is essentially a symbol up, which incorporates contact information and a few demographic information, it’s basically a non-cash conversion event.
*Consumes more time in delivering products.
*So many scams goes over the internet.
*Timing of updates are critical so it’s easy to have outdated information on your site.
*It needs frequent supervision and sometime sudden breakdown of internet may occur.
*It’s a competitive market so you have to be unique from others to service in this market. So you’ve got to be thorough with the products and services what consumers are trying to find otherwise they’re going to visit other websites needless to say .
Offline marketing is the traditional way of outdoor advertising which is done through the print media for example newspapers, magazines, flyers, booklets, television and radio advertisements and free offers.